Our AD

 We still live in a society where gender violence is an alarming issue we need to stop and fight. Many women and men need support and courage to break the harsh cycle they are trapped in. That’s why more than ever they need our help. This advertisement is addressed to everybody who is faint of heart, they are not alone. The message is to call; call for help or turn to somebody. In this situation is very important to do something before is too late. Furthermore, our society needs to identify signs and manners as is the first step to stop it. In the video, we can see a woman victim of gender violence. In the background we can listen to her heartbeat that turns off slowly, as she fades away and suffers until the heartbeat is reduced to nothing, symbolizing she is not living in this situation. Through some idioms, we can see her story. At first, everything is happiness and flowers. However, sometimes all that glitters is not gold. He is an abusive man who dominates and attacks her, as she is held, prisoner. Finally, she is strong and brave enough to dare everything and save her life by calling and asking for help.

People may think that asking for help is easy, but unless you are in that position you cannot understand. It’s important to ask for help, as well as, give a hand to everybody you see who needs help.